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Chuff Chuff - Midlands Promoter

Chuff Chuff was found in 1990 Chuff Chuff by the same promoters who ran Miss Moneypenny's and it was the sister club. Marketed at one-off up market event at a crowd that preferred hotels and stately homes to mainstream club venues.

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Chuff Chuffs themed the events to encourage fancy dress. Chuff Chuff crowds needed no help on that front and always go into the atmosphere with great fancy dress costumes.

Chuff Chuff have also released a number of compilation albums.

Themes from Chuff Chuff included one called Animal Magic which was set in a posh hotel.  Their follows a short review of the night:

"Before it even gets darks someone manages to drive their car into the outsize pond in front of the venue. The rest of the car park resembles Beirut's Bar M: an overdose of Mercs and flash motors with one number plate bearing the legend 'Offiah' - the suave rugby star is a regular visitor. Inside, the party looks like a cross-between a wedding, brothel and fancy-dress bash with endless older men in costly suits offset by countless younger girls in underwear, sheaths of sticky lemon Lycra, fake fur and leather.

The lights are bright so everyone can see each other and baby do we flirt, skip, stumble and sashay around that dancefloor. Chuff Chuff veterans reckon the real action takes place in the hotel rooms with talk of shared baths and beds although all Mixmag manage to find is Marie Antoinette in tears outside her room. Well, she looks like Marie Antoinette - teenage, dressed in skimpy lime green and coral lace and sobbing to herself. We rescue her and make her some tea in our room. She's crying because she came here with a bloke she met in Ibiza and a girl she knows from home.

The bloke Ibiza wanted to sleep with her and when she said no he went off to find another girl. Her best mate is currently shagging another bloke in their hotel room. She won't go downstairs because she doesn't want to see the Ibizan bloke and she can't go to her room because then she'd have to watch her mate have sex. Mixmag photographer Antonio gives her tea and kind words which seem to cheer her up. Maybe she was too young for Chuff Chuff. The Ryans aren't ashamed of having an 'older crowd' and I don't suppose you can have grown-ups, glamour, flesh, excess and spike heels without a side-order of cruelty.

That's clubland, darlings, and it's something the Ryans know very well ever since they established Birmingham's hip underground clothes shop The Depot (with help from the Enterprise Allowance Scheme) and started dressing up for the city's early 80s New Romantic nights. "For most of our lives," explains Mick, "Birmingham was dominated by clubs run by big leisure clubs and monstrous lads. We've always been interested in different people, wider experiences and had no problems with different sexualities.

In many ways all our parties have been creating places where all our friends could go." Many dismiss them as corporate handbaggers but the reality and their history is more complex. They even fought the Government in the golden days of acid house when an injunction was served on The Depot for selling tickets to massive outdoor raves. "But we weren't having it," says Mick. "We went to court, represented ourselves and won. We fought the law and won." And if you glide around Chuff Chuff you'll find a bit of all these histories: new romance, rave culture, chic 90s clubbing and the North's new wealth and confidence rolled into an explosive ball of fantastic glitter. It's quite some party, genuinely unique and not easily forgotten.

THE whole long, lost weekend ends in a regular café where Lee, Antonio and myself order breakfast before saying goodbye. "Oh man that was some few days," laughs Garrick, "that band, Beirut, Chuff Chuff, all that drinking..." Me and Antonio just nod in agreement. We're far too busy stuffing our faces with greasy eggs, toast and beans. Hello real world."

 

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