Whilst constantly maintaining a strong presence at the forefront of the underground Drum & Bass dance scene; Innovation is famed for organizing spectacular Dance Music Events in the UK and Europe, delivering the most upfront music with an electric party vibe.

Originally part of Kiss FM, Innovation was taken over by Lloyd, Odette and Mickey Finn in 1999 after Kiss decided to follow a more mainstream path and moved away from Drum & Bass Music.

Within 6 months Kiss realized what they had lost and attempted to buy back the Innovation Brand but it wasn’t for sale!

The Innovation Brand is now owed exclusively by Lloyd and Odette. Their background was as part owners of the benchmark, Dreamscape Events, along with a pioneering career in Jungle Record Distribution in the early nineties. Over the years Lloyd & Odette have had a small chain of record shops, which included the infamous ‘Boogietimes Records’ and ‘Parliament Records’ as well as there own Record labels but they now devote most of their time putting on the quality events that are Innovation.

In 2004 Innovation launched it’s first ‘In The Sun’ event. The innovative 7 day Drum & Bass clubbing holiday that takes place in Spain and includes 7 nights clubbing, 3 star accommodation and organized Daily events has gone from strength to strength, helping to raise the ‘Innovation’ brand awareness to the top of the Drum & Bass scene and can now boast the accolade of:

Winner of ‘Best Promoter’ at the BBC 1xtra Awards 2007

Winner of ‘Best Event’ at the National Drum & Bass Award 2007

Nominated for ‘Best Event’ at the Urban Music Awards 2007

Lloyd, Odette and their enthusiastic team remain dedicated to breaking new ground and spreading the infectious ‘Innovation’ atmosphere into new territories across Europe and the World.