Warning Warning in Cambridge has been one of the UK's biggest drum & bass events ever since it launched 15 years ago. One of the driving forces behind it is resident DJ Concrete, so we caught up with him to find out the secrets of Warning's success... | | More Info |
How did you come up with the idea for Warning initially? There was a lack of good drum & bass parties in Cambridge, and we had so many great DJs and producers in the area we felt it was something we just had to do.
You've put on many many amazing parties, do any in particular stand out for you? There have been some incredible moments. Ten years of Warning was a monumental landmark for us. We were the first D&B promoters ever to put on record label nights such as Ram, True Playaz, etc. Those parties were amazing, as was the first Roni Size Reprazent live show that we hosted way back when Roni was only just carving out his career.
What do you attribute to the nights longevity? Our number one goal is to make sure the clubbers experience is second to none. We pride ourselves that the party goers can enjoy the best drum & bass music in a safe and friendly environment, with the best sound system and DJs possible.
Did you ever think 15 years later you would still be here doing this or it would of grown so much? You never know how long something is going to last, but it felt right from day one. We started off downstairs in a bar in Cambridge, and it just seemed to grow and grow naturally!
How have changed over the years as the music has evolved? As a DJ I've really had to expand my outlook and ways of getting the music to the listeners in this every changing industry . As well as playing as a resident at every Warning party, I also host The Upfront & Personal D&B Show which is a weekly Saturday night legal radio show between the hours of 10pm - 12pm on an urban dance radio station called Diverse FM 102.8 based in Luton that covers most parts of Bedfordshire.
Any advice to any new promoters out there? Make sure you get a safe and reliable venue, a security team that is friendly and not heavy handed, and make sure you are always professional with the DJ agencies to avoid any problems, or no shows down the line. Don't print flyers without getting 100% confirmation of the DJ bookings and don't take short cuts with your sound system.
Who have been your favourite artists over the years? Andy C, Hype, Grooverider, Fabio, Blame, Commix, Crissy Chris and Chase & Status have always tore the roof off every chance they had!
You're joining forces with Innovation in the Dam this year, are you likely to be doing more Warning parties abroad next year? We're looking at loads of ways to develop Warning nights overseas, and in the near future we can bring our clubbing experience to many more party goers worldwide!
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