|Home About us James Fantazia Interview 2
After that he did a pop concert with Gideon Dawson but the whole idea behind the rave scene was after he had been around Europe and returned home to find loads of kids in a service station at 7am and the press moaning on about an all night party.
He had the idea to start all night parties and introduced lasers in Cheltenham and all kinds of events including Black Tie ones. Although they did start out together Gideon left him and started his own business called Obsession, that was after Fantazia's event Summertime in Bournemouth.
Their last party on New Years Eve was not as successful as many of the previous ones like the 25,000 person Donnington event as it was beset by many problems. We spoke to James about the companies attitudes and exactly what went wrong..........
It is rumoured that Fantazia are only into the business to make money, what do you say?
I have not spent the last 5 month counting money like everyone thinks, we have got some really exciting plans coming up. My office is full of pictures of flyers from previous events and they are all coming down, its not image I'm trying to get across we are looking to the future not to the past.
So are you saying the past has gone wrong or wasn't good enough?
So no hints then of what will be there?
But don't you think a lot of people got that from Universe?
Was that because you felt guilty?
Picture this, I tried to make the layout of the tents a star shape, the main stage and two side stages with tunnels going through. No fair rides, bungee jumping set to come, tarot reader. All connected by tunnels and carpeted with coconut matting it would o been nice and dry, I did not want people to have to set one foot outside the marquee. You would of been in a space ship type thing, you could have had one room mellow, one room hardcore and one room with techno. It would have started a new era in marquee events because never before has there really been a marquee event that was any good. I did a black tie event a few years ago where carpets were down, heaters were in and people were taking their fur coats off because it was too hot,. It was so warm we had to turn the heaters off.
What happened with this event then?
So if that was your original intention to have just as you explained how come there was attractions and a fair ground outside on the night?
So what happened to the carpets then?
A week before Christmas the marquee was supposed to be up, the heaters on over Christmas, the ground would have totally dried up and great no mud! Because they had churned the ground up I had to get rollers in, because the sides had been up the heaters had been switch off, the great was going straight out. At 4 o'clock on the day some carpeting had still not been delivered and we basically had run out of time, I'd like to say if we let anyone down I'm sorry - we do know how important the customer is.
Our next event is set to take place at Cricket St Thomas Wildlife Park, right on the south coast where the weather always seems to be nice, about 20minutes from the beach, the same distance as Bournemouth was from the sea front. The event is planned for July 10th but if it doesn't go ahead it will be because I'm not happy and I will have decided to go for August 14th . We will be making a hell of a lot of promises that we will be keeping and it will start the new era in dance music, we will be spending a fortune and it will be completely different.
What sort of person are you aiming to get at your event?
Well from your past record I don't really think you can draw in some of the type of people that went to Universe, can you cater for them?
Well the people that for example were in the DIY tent, the older generation, more experience people that have been in the scene for a few years, what I'm saying is are you planning to cater for them or just the younger generation that have been in the scene for 12 month to 2 years.
Well I think because your events are on a more commercial level really
The way you do everything, the music.
Have you got plans to move further a field, overseas to America maybe?
We are concentrating on our albums and the music, after the success of the first album which was 12 weeks in the charts and sold 40,000 copies we have artists signed up to us. We have some plans for Rat Pack and you will see a change in them as we invest money to give them a new image. There is a lot of talent but the DJ's should spend the money they make by going into the studio to make new music and hopefully soon you will see a lot more live bands. Our new album will show what we are doing. We are giving new talent, a helping hand, we supported Ratty from the start and have helped Ratpack and Top Buzz to get to where they are today.
We have put a lot of effort into our merchandise, we are bringing out our new range of jeans and all out T-shirt and clothes are graphically designed. We are bringing out what we think people want to wear and if that's commercial then I'm sorry but its only because people want to wear it because they like it. All that is left say is look out for out next event because it promises to be a blinding event.
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