After spending nearly 12 months broadcasting Club 964 the show is rebranded ‘Dancemasters’. This gave James the opportunity to invite the dance music elite to join him who up till now have included: FAITHLESS, MASTERS AT WORK, Paul Oakenfold, ROGER SANCHEZ & FATBOY SLIM. James went on to host Party In The Park, Music Live! & The Pride Festival. Furthermore, he took the show to Ibiza, invited loads of listeners & hosted a live pool party. Upon his return, James joined forces with the mighty Sundissential to launch Funkissential. With this solid collaboration & with the show still going from strength to strength, James decided to launch his own brand. With his residencies covering all the major players in the club scene, 2002 saw James launch GOD, The Good Old Days.
After spending most of the last year being at the forefront of the clubbing scene, James decides to take a retrospective look at the tunes that made him want to jock in the first place. Spending most of the year building his new brand, he then propelled further a field with regular broadcasts at various stations under his GOD guise. 2003 saw GOD’s summer parties attract more than 11,000 clubbers at the Birmingham events alone & James takes GOD on the road, hosting events in London, Manchester & Nottingham as well as Birmingham. With Dancemasters continuing to dominate Birmingham’s weekend airwaves James went forth & indulged on his mid-week radio career hosting the Total Request Night Time, for those insomniacs who want to spend the night with a blond! Once again hosting Party in the Park & the Gay Pride for the 3rd year, James decided to end the year in style, going it alone he promotes GOD NYE, pulling in over 800 clubbers, this all-night event propels GOD into the premier league & is soon attracting attention from the big boys.
2004 After the phenomenal success of NYE, James montaged GOD into his show. Saturday nights now pay homage to the Good Old Days, Bringing information about the events & playing all that is classic. With regular co-promotions with Gods Kitchen, Polysexual et al, James is continuing on the up, once again James has hosted this years Party in the Park & for the first time the Max Power Live event. James has been heralded with recognition from DJ Magazine & with a TV appearance on ‘Faking it’, The Radio Times has described James as ‘The next big thing’, Blondie’s a busy boy.
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